How Google Penalties Affect Your Business and How to Deal with Them
It feels almost as mortifying as waiting in the lobby of your primary school principal’s office, and once you get your first detention, it may seem that no repentance will undo the crime. However,...
View ArticleHow to Measure ROI for Your Marketing Activities?
Marketing effectiveness is an elusive concept and, oftentimes, if the campaign didn’t create a boom in the industry that can be plainly observed from low Earth orbit, even the most skilled of marketing...
View ArticleHow to Launch your own Digital Agency?
The 2019 survey study by IBISWorld claims that the digital advertising agencies industry has grown by 16.8% since 2014. The industry boasts 21,034 companies and is expected to reach the revenue of...
View Article5 Ways Innovation in Technology is Impacting the Promotional Landscape
Successful brand promotion, whether it’s through advertising, PR, or comprehensive marketing, greatly depends on the implementation of modern technology. With technological advancements quickly...
View ArticleBest Practices for Creating an SEO Report
As an SEO professional, you know how to adapt your services to your clients’ needs. You keep track of the latest SEO trends and understand what tactics you should use to help a client achieve the...
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Best Ways to Optimize Cost per Acquisition in the Startup Environment
For startups and small businesses, acquiring new customers is vital for their business growth. Still, have you ever measured the success of your customer acquisition campaigns? For starters, you need...
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